Welcome to the Kellogg’s Bacteria Zoo

We created the world’s first gut bacteria zoo! Using Hollywood-level animatronics, we brought to life the tiny organisms that reside in our guts and gave them distinct personalities so that people could start caring about them.

During a visit to the Wildlife zoo in Sydney, adults and kids alike were captivated as they met three new creatures living inside them!

This resulted in a 17.4% increase in sales for the Kellogg’s cereals featured in the campaign.