ABOUT ME
Hi!
I’m a senior copywriter with over 15 years of experience tucked under my belt, having sharpened my pencils at some of the top ad and PR agencies in Australia. I also have a Bachelor of Communications degree, majoring in Advertising, and I’ve spruced up my skills with courses at AWARD and Copy School.
My expertise straddles the worlds of advertising and PR, meaning I’m your go-to for campaigns that not only look good but talk to people too. I live for the buzz that comes from a good insight, and love seeing those ideas stir up excitement and make a real difference.
I’m also a believer that creativity comes from all aspects of life. So when I’m not crafting copy, you can find me on my kindle, binge-watching Netflix, out and about exploring the city, or stuffing my face with delicious food.
KEY SKILLS…
Crafting Copy
TV scripts, radio, DM, social posts and campaigns, integrated campaigns and websites, all in the right tone of voice.
Conceptual Creative Campaigns
Thinking up overarching big ideas for a brand or product that can be used across all communication channels.
Digital & Social Content
Creating online videos and social media content and campaigns.
PR Ideas
Generating creative concepts to get brands and products talked about in the media.
Producing Ideas
Directing voice over records and sound sessions, attending shoots, interviewing people for content, working with directors, producers and editors.
Getting It Done
I’m used to working in fast paced environments with short deadlines and can get jobs done efficiently.
AWARDS & ACHIEVEMENTS
PayPal ‘5 Minutes Flat with Matt’ – Mumbrella CommsCon Awards – Best Social Media or Digitally-Led Campaign 2019
KFC ‘We Back Youth: The KFC Youth Foundation’ – Mumbrella CommsCon Awards – Corporate Social Responsibility 2019
Wotif ‘Wot’s Your Journey?’ campaign – Mumbrella Travel Marketing Awards – Travel PR Agency of the Year 2018
LinkedIn ‘Bring Your Whole Self’ campaign – Mumbrella CommsCon Awards – Shortlisted for Best Use of Owned Media 2018
PayPal ‘Use Your Nothing Time to Shop Online’ Christmas campaign – Effie Award finalist 2015
“Lisa has that quiet determination that is the hallmark of many great creatives and always draws on human insight in her work. Her consistency as a writer and thinker is rare in our industry today – nothing fazes her and there are always multiple solutions of the highest quality thinking to any problem she tackles.
I have no hesitation in recommending Lisa to anyone. You will only benefit from what she knows professionally and more so from knowing her personally.”
— Tim Green, Executive Creative Director Havas WW Australia.