Use your nothing time to shop online this Christmas!

In this campaign we inspired Aussies to say goodbye to the chaos of busy shopping centres, and hello to a more joyful, stress-free way of nailing Christmas  – by shopping online with PayPal during their “nothing time”!

We targeted people during their downtime, whether it was commuting on trains, ferries or buses, waiting in airport lounges, or even while answering the call of nature! 

From lively skippable YouTube pre-rolls, cross-track ads at train stations, jolly ads on buses, ferries, and trains, to online banner ads and cheerful Pandora radio ads, we spread the word, encouraging people to use their “nothing time” wisely and nail their Christmas shopping sooner.

Our campaign was a success, earning us a spot as a 2015 Effie Award finalist!