She’ll be right…or will she?

When it comes to travelling safely, too often people aren’t properly informed or prepared. So this integrated campaign for Smartraveller.gov.au aimed to change people’s complacency about overseas travel.

We took a fun and lighthearted approach to remind Australians that things can go wrong when overseas, so they should visit Smartraveller first.

The campaign included 30 and 15 second TV ads, along with digital, print, outdoor and social media elements.