The Schwarzkopf Sustainable Collection

One common perception people have about eco-friendly products is that they are less effective than their non-eco-friendly counterparts. So, to promote Schwarzkopf’s new eco-friendly hair care range, and convince people that it works just as well, we developed a creative platform called ‘Great hair makes a world of difference.’

By incorporating category cues and messaging that spoke directly to our audience, we successfully balanced the message of eco-friendliness with efficacy to promote Schwarzkopf’s new sustainable range.