ABOUT ME

Hi

I’m a senior copywriter with over 15 years of experience working at some of Australia’s top advertising and PR agencies. I also have a Bachelor of Communications degree majoring in advertising, and I’ve completed courses at AWARD and Copy School.

I love the buzz of a great idea, one with a solid insight that gets people talking, sharing, and actually making a difference. There’s nothing better than seeing something you’ve worked on out in the wild, creating real impact.

When I’m not crafting ideas or copy, you can find me binge-watching TV shows, out and about exploring the city, or enjoying good food.

KEY SKILLS…

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Crafting Copy

TV scripts, radio, DM, social posts and campaigns, integrated campaigns and websites.

Conceptual Creative Campaigns

Thinking up big ideas that can be used across all communication channels.

Digital & Social Content

Creating online videos and social media content and campaigns.

PR Ideas

Generating creative concepts to get brands and products talked about.

Producing Ideas

Directing voice over records and sound sessions, attending shoots, interviewing people for content, working with directors, producers and editors.

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Getting It Done

I’m used to working in fast paced environments with short deadlines.

AWARDS & ACHIEVEMENTS PayPal ‘5 Minutes Flat with Matt’ – Mumbrella CommsCon Awards – Best Social Media or Digitally-Led Campaign 2019 KFC ‘We Back Youth: The KFC Youth Foundation’ – Mumbrella CommsCon Awards – Corporate Social Responsibility 2019 Wotif ‘Wot’s Your Journey?’ campaign – Mumbrella Travel Marketing Awards – Travel PR Agency of the Year 2018  LinkedIn ‘Bring Your Whole Self’ campaign – Mumbrella CommsCon Awards – Shortlisted for Best Use of Owned Media 2018 PayPal ‘Use Your Nothing Time to Shop Online’ Christmas campaign – Effie Award finalist 2015
“Lisa has that quiet determination that is the hallmark of many great creatives and always draws on human insight in her work. Her consistency as a writer and thinker is rare in our industry today – nothing fazes her and there are always multiple solutions of the highest quality thinking to any problem she tackles.  I have no hesitation in recommending Lisa to anyone. You will only benefit from what she knows professionally and more so from knowing her personally.” — Tim Green, Executive Creative Director Havas WW Australia.