The Schwarzkopf Sustainable Collection
People want to make sustainable choices. But not at the cost of a good hair day. That was the insight behind Great hair makes a world of difference, our creative platform for Schwarzkopf’s sustainability range.
It speaks to eco-conscious shoppers who still expect performance. Because let’s face it, ‘green’ often gets mistaken for ‘less effective,’ and research backs that up. A University of Leeds study found performance is still the biggest barrier to buying sustainable products.
So instead of leading with the planet, we led with the hair, reminding people that with Schwarzkopf, they don’t have to compromise. They really can have both.
