Now you can with the Westinghouse laundry range
With over 60 years of innovation behind them, Westinghouse launched a sophisticated new laundry range, combining sleek design with the smart features consumers expect from the brand.
Building on the Now You Can platform, the campaign broke category conventions with a stylised visual language and playful characters. It helped drive a 30% sales increase, and lifted Westinghouse to 3rd in kitchen brand consideration.
The integrated campaign rolled out across TV, OOH, digital, social and print.
