How we future proofed accounting by showing how epic it can be
Accounting has a perception problem. Gen Z don’t see it as cool, and they’re not considering it as a career. Our mission? Change that.
We discovered students care more about their passions than job titles, so we set out to show how accounting can turn passions into professions. From sports to fashion to film, behind every epic brand is a financial expert making epic things happen.
Enter our brand platform, ‘Make Epic Things Happen’, which put these unsung heroes into the spotlight. Inspiring the next generation to see that people in accounting really do make epic things happen in epic industries, every day.
The campaign repositioned accountants as the stars of the show by featuring them in an epic movie trailer. To launch, the hero film premiered alongside one of the year’s most anticipated film releases, Deadpool & Wolverine
