Welcome to the Bacteria Zoo
The brief? Highlight the good fibre in Kellogg’s cereals – the kind that feeds gut bacteria and keeps things running smoothly.
The challenge? Make yet another gut health message stand out to shoppers on autopilot. And get people to care about bacteria they can’t even see.
Our solution? Bring them to life. Literally.
We created the world’s first Gut Bacteria Zoo, using Hollywood-grade animatronics to turn invisible microbes into larger-than-life creatures that wriggled, moved, and oozed personality. Suddenly, people could see, connect with, and even care about, the tiny bacteria buddies living inside them.
Hosted at Wildlife Sydney Zoo, and packed with expert fibre facts, the activation got young and old thinking and talking about gut health, delivering a 17.4% sales lift for the featured Kellogg’s cereals.
